ORM- Online Reputation Management
The world is shifting increasing focus toward online research. Not only is it important to know what other people are saying about you and your company, what everyone understands is that today, opinions being expressed about you, be it on the news, or any form of the press and the media, is appearing on a search engine, in an easy to find search result. The simple truth is: if they can spell your name, they can and will find out anything that can be discovered.
Online Reputation Management (ORM), a subspecialty of Search Engine Optimization is the method whereby web marketing professionals neutralize and eliminate the damage that can accrue to any individual or company by the normal dynamics of online postings. Using many of the tools and applications of SEO, ORM targets negative reputations that can appear in response to an online search, resulting in an unblemished search result for the name under review.
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